What better way to respond to Heinz's ridiculous decision to pull an innocuous ad containing a male-on-male kiss on the cheek?
While Heinz's decision to withdraw the ad might have been seen by them as an easy way to palm off 200 fundamentalist Christian complainants, it seems to have been made under the quaint impression that it will cause no offence to Britain's 3.6 million lesbian and gay consumers. Or any of their friends, or families, or colleagues, 13,000 of whom have signed the online petition complaining about the decision.
Above all, Heinz's prim retraction seems to have been made without any thought for the damage that might be done to its business. Supporters of Stonewall have been professing a sudden fondness for Branston baked beans, Baxters soups, Buitoni spaghetti, Jardines tomato ketchup and Hellmann's mayonnaise!
*source: Stonewall Ebulletin
Psychotic Little Worlds
1 month ago
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