Brabion Flora Service continue with its hilarious PR campaigns challenging notions of masculinity in Armenia. First, it was a naked men action to mark Valentine’s day. They announced back then that all men who would come to their flora salon in downtown Yerevan in swimwear or underwear only, would get a free bouquet.
On 7 April, to mark Motherhood and Beauty day (2nd official holiday dedicated to women in Armenia; 1st - 8 March), they had a similar free bouquet promotion, but this time only if men turn up dressed in women's clothes and wigs (necessary condition: mini skirts, high heels and wigs). The result was pretty hilarious and as unprecedented (or more!) as their previous action.
Well done, Brabion! And well done to Armenian men in drag! A truly historic occasion ;)
P.S. We did have drag shows in Yerevan in past, but in bars or clubs, never so public, in daylight.
*Photos – by Kamo Tovmasyan (Kamoblog)