Friday, 10 April 2009

Armenian men in drag in downtown Yerevan… to mark Motherhood and Beauty day

Brabion Flora Service continue with its hilarious PR campaigns challenging notions of masculinity in Armenia. First, it was a naked men action to mark Valentine’s day. They announced back then that all men who would come to their flora salon in downtown Yerevan in swimwear or underwear only, would get a free bouquet.

On 7 April, to mark Motherhood and Beauty day (2nd official holiday dedicated to women in Armenia; 1st - 8 March), they had a similar free bouquet promotion, but this time only if men turn up dressed in women's clothes and wigs (necessary condition: mini skirts, high heels and wigs). The result was pretty hilarious and as unprecedented (or more!) as their previous action.

Well done, Brabion! And well done to Armenian men in drag! A truly historic occasion ;)

P.S. We did have drag shows in Yerevan in past, but in bars or clubs, never so public, in daylight.

*Photos – by Kamo Tovmasyan (Kamoblog)


8 comments:

Mamikon said...

wha, whaaat?
ohhh, I didn't know....
are they... don't know what to say, I missed the first trans-pride

artmika said...

Don't we just love Brabion?! ;)

Paco said...

I love this too! perhaps this is not a holistic approach to masculinity but speaks a lot about openness of the nation to accept the difference! Congrats!

Kamo said...

well that was not as fun as in pics, couse these people didn't know why they do this

Kamo said...

i cant leave a comment??

artmika said...

Kamo, what do you mean by saying "these people didn't know why they do this"? I thought they perfectly knew what they are up to? :)

P.S. All comments on this blog are under moderation. Therefore, it may take some time till I see and approve them. Sorry for inconvenience!

Anonymous said...

This is actually pretty cool.

Alex said...

This is not an actual Pride Parade in Armenia. It does not represent LGBT rights, and it's organized by Brabion for amusement purposes only. Most of these men in disguise are homophobic and intolerant towards minority groups.