Model Jon Kortajarena, Diesel Spring/Summer 2009 shoe ad.
*source: Out.com (via Towleroad)
Update (12 December 20o8)
* via WWD: Diesel is continuing its surrealistic direction in its ads for spring, which will break in February magazines, including GQ, Details, Flaunt and Nylon, as well as outdoors in major cities like New York and L.A. Using black-and-white images shot by John Scarisbrick, the ads center on darkly enigmatic scenes such as an elderly foot fetishist worshipping model Jon Kortajarena’s Diesel high-top sneakers or a ramshackle apartment filled with cats. Rock progeny Alexandra Richards makes a cameo in one of the ads, which were photographed at 1896 Studios in Brooklyn.
“There are no messages, themes or commentary to understand,” explained Diesel creative director Wilbert Das of the hipster take on David Lynch. “Our objective is to intrigue and provoke a thought.”