Dutch airline KLM to attract more UK-based gay customers with the launch of online game

I tried it. It’s kind of fun, pretty easy to answer. My score was 10 out of 10 questions :) And apparently, you may be in a chance to win flights into one of KLM’s gay destinations. Competition ends 26 September.

Try it here: http://www.theklmgaygetaway.co.uk

In a press release I received, KLM says : “KLM Royal Dutch Airlines has launched its first ever gay online game in the UK.   The airline, which is a staunch supporter of the gay community in the Netherlands, has previously worked with the LGBT community in London but this is the first time the airline has targeted a UK-wide audience.

The game, entitled “The KLM Gay Getaway!”, which can be accessed at www.theklmgaygetaway.co.uk, focuses on the gay capitals of the world. Players get a whistle stop tour of the top KLM gay destinations as they answer a series of multiple choice questions about each city.  The view-master mechanic flicks up images of various cities with the questions overlaid on top of the images.  At the end of ten questions players can register their details in order to be put into a prize draw to win flights to a gay KLM destination of their choice."